What is the main objective of the International Air Transport Association (IATA)?

The main objective of the International Air Transport Association (IATA) is to represent and serve the airline industry. IATA is a trade association that plays a critical role in supporting the airline sector by promoting safe, secure, and efficient air transport. It serves as a platform for airlines to communicate and collaborate on industry standards, regulatory matters, and operational practices.

Through its various initiatives, IATA addresses issues such as safety, environmental sustainability, customer service improvements, and economic viability of the industry. By advocating on behalf of its member airlines, IATA helps shape policies and standards that benefit the entire aviation ecosystem. This representation includes engaging with governments, international organizations, and other stakeholders to influence decisions that impact air transport globally.

The other options do not accurately capture the full scope of IATA's role. While cost reduction and pricing strategies may be relevant topics for airlines, they are not the primary objectives of IATA as an organization. Similarly, regulation of air traffic control systems falls under the jurisdiction of national and international regulatory bodies, not under IATA's mandate.